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Astronomer releases Gwyneth Paltrow ad

Marketing-Interactive · 1d

Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

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Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

· 2d · on MSN

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur

Paltrow always seems be in on the joke.

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)

Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

In an iconic PR move, on-screen text then started to type out: “OMG! What the actual f—.”

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Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy

Lionel Messi Attends Coldplay Concert With His Wife and Fans Are Loving It

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Andy Byron's net worth faces significant hit over Astronomer scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.