Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola CEO James Quincey says he's 'rethinking' the company's Costa Coffee brand, raising questions about a potential sale ...

Coca-Cola’s premiumization strategy is most evident ... By balancing affordability with aspirational offerings and investing in innovation and targeted marketing, Coca-Cola is not only defending ...

Coca-Cola a dividend growth machine. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller ...

Coca-Cola beat expectations in Q2, but its shares fell flat. See how it measures up to Anheuser-Busch InBev with SA Quant’s comparison tool.

Currently, the Coca-Cola China system is developing more granular strategies and customer-specific execution strategies, ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).