Most shoppers say they’ll switch brands over tariff-driven price hikes—yet 77% of retailers plan to raise prices anyway, a ...

The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose ...

Federal Reserve Bank of New York finds 75% of businesses facing tariff-induced cost increases are raising prices amid uncertainty about future tariff policies.

Retailers are facing an increasingly difficult balancing act — protect profit margins or keep prices steady — as the Trump ...

The retailer announced earlier this year it would phase out long-term diversity, equity and inclusion goals after a ...

New economic analyses, several conducted by the federal government using official data sources, point to slowing economic ...

Clear, transparent and empathetic messaging can help buyers — both B2C and B2B — understand the necessity behind price ...

Experts, lawmakers, and industry people—alongside Canadian officials—have issued stark warnings about Trump's plan.

Target missed Wall Street expectations and cut its guidance for the year on Wednesday as it grapples with tariff uncertainty, declining consumer confidence and backlash over its rollback of its ...

Consumer backlash ensued, including boycotts ... In mitigating the impact of evolving tariff rates in the U.S., Cornell stressed that price hikes are seen as a “last resort.” ...

Target’s was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs.

The company reported first-quarter revenue and earnings that missed analysts’ expectations Wednesday, citing weak consumer sentiment, tariff uncertainty and DEI backlash. Target also pulled back ...