Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer fatigue with woke advertisements ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

What started as a buzzy campaign starring one of Hollywood’s most in-demand actresses quickly spiraled into a sprawling cultural debate.

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a ...

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to ...

If advertising is not a major focus of the integrated campaign, it may be more appropriate to talk to a marketing services company which offers the relevant services.

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...