By the late 1990s, Earnhardt's estimated annual income from endorsements and memorabilia was $40 million as he accounted for an estimated 40-50 percent of memorabilia sold at NASCAR races. Sports marketers also paid handsomely to have their names associated with Earnhardt, whose signature was trademarked.

Most NASCAR fans know Ryan Blaney and Dale Earnhardt Jr. as two of the sport’s biggest names. Fewer know they used to be neighbors. Even fewer know about a Fourth of July mix-up on Dale Jr.’s property that ended with Blaney sending an emergency text.

Commentating on a NASCAR race involves far more than simply describing the action on track. It involves a lot of carefully planned scripts and extensive production behind the scenes. However, Dale Earnhardt Jr.

Alan Jackson’s songs have been playing in NASCAR garages for thirty years. So when he walked out for his final full-length concert on June 27, the sport showed up to say thank you.

The NASCAR legend died in a fatal crash on Feb. 18, 2001 Brian Cleary/Getty Dale Earnhardt died on Feb. 18, 2001 The NASCAR legend suffered a fatal crash during the final lap of the Daytona 500 His death prompted new safety mandates for NASCAR drivers ...

For Bobby Dale Earnhardt, the 2026 ARCA Menards Series season is going to be a major opportunity. Bobby Dale, son of Dale Earnhardt’s oldest, Kerry Earnhardt, has made a handful of starts in the NASCAR O’Reilly Series and ARCA in the past. At age 38 ...

Richard Petty just made one of the boldest comparisons in modern NASCAR. The King believes Carson Hocevar's aggressive style mirrors the legendary Dale Earnhardt Sr. Is NASCAR witnessing the rise of its next Intimidator,

A hilarious NASCAR story that fans still talk about today. Dale Earnhardt Jr. once revealed why he jokingly refused to attend Kyle Busch's "funeral," leading to one of the sport's most memorable and entertaining moments.