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The petroleum-based dyes are used in hundreds of thousands of items including cereals and sports drinks. More details are ...
Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...
The FDA announced it would phase out all petroleum-based synthetic dyes from the United States' food supply and medications.
Companies make packaged food without synthetic dyes in other countries. But despite pressure from Robert F. Kennedy Jr., the ...