Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly has learned Reynolds’ marketing firm,

The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having already made a surprise cameo as Astronomer’s “temporary spokesperson,” Reynolds’ involvement has only added buzz to the situation.

Astronomer, a data-operations firm, faced a scandal involving its CEO. To address the situation, the company cleverly released a video featuring Gwyneth Paltrow as a spokesperson, produced by Ryan Reynolds' Maximum Effort.