The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The ...

This week in Aspen marks the debut of Shaun White's Snow League. It's a four-contest circuit that the retired three-time ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.