The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Snack Wraps will also help McDonald’s compete with a growing number of rivals. Popeyes Louisiana Kitchen introduced its own chicken wraps on Monday, while Burger King and Wendy’s have sold ...

The Snack Wrap first appeared on McDonald's menus across the nation in 2006 and was a staple on the menu for a decade before it was phased out nationally in 2016, according to the fast food giant.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

NRN reports that McDonald's traffic jumped 15% on July 10, the day Snack Wrap launched, according to data from Placer.ai, which provides location-based data to public and private organizations ...