It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers. By Aishvarya Kavi It’s a ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

The old AMC theater at Huebner Oaks on the Northwest Side soon will be showing movies again, this time when Regal Cinemas takes over the space. Regal, based in Knoxville, Tenn., plans to move into the ...

AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add ...