The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach ...

Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact ...

Meta will expand the advertising capabilities of Threads, its Twitter/X rival, bringing it to all the markets it currently ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and ...

Google’s Matt McDonald will be speaking at CTV Connect on March 13-14 in New York. Click here to register. Ten years ago, YouTube was just a place to watch video clips. To keep up with changing ...

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for ...