Call it a coincidence, but while I was reflecting on my ‘marketing moment’ about the lost art form of advertising jingles, I read that the legend behind one of the most popular commercials of all time ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

If someone asked you to name the sound of Christmas, what would you say? Most people answer one of two things: either the sound of Santa’s 'Ho, Ho, Ho-ing' or the unmistakable jingling of Christmas ...

Todd Millenacker didn’t get the message that the jingle is dead. Companies have turned away from catchy, old-fashioned ditties created by ad agencies urging you see the U.S.A. in a Chevrolet or ...

Who do you call when your windshield’s busted? The answer to that question, of course, is no one. Not anymore. Odds are, you simply summon a repairman by tapping a few buttons on your phone. But back ...