The Chinese video game giant Tencent is now building some of the world’s best 3D AI models. This could have implications far outside game design.

Ubisoft is debuting new game experience “Teammates” from the developers behind its 2024 project “Neo NPC,” which the French gaming giant says will show how “generative AI-driven gameplay can shape a new generation of more interactive and engaging games.”

Elon Musk said AI may only be a few years away from being able to create entire video games on its own during a podcast appearance.

In the current gaming sphere, any move that brings AI implementation to Xbox Game Pass is sure to be controversial. AI in games is becoming an increasingly contentious point, especially as it continues to cost people their jobs in the industry.

Nonetheless, AI can boost speed and efficiency, but depending on it to supplant human creativity can be vexingly unproductive—or worse. Game art isn’t just an accessory; it’s the soul of player immersion. One bad piece of design can destroy whatever storytelling has been created and any credibility around that content.

Indie devs are using anti-gen-AI statements to make their games stand out. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a reporter who covers the business,

On social media, a short clip generated by Midjourney earlier this month has racked up 50 million views as gamers salivate over the idea of a parallax pixel art fantasy game – but it’s not all hype. The clip, generated by X user de5imulate last week ...