If you have been scrolling through your FYP this past year, you have probably noticed the uptick of celebrities, creators, and online beauty gurus experimenting with the TikTok-viral heavy blush ...

It is said that we spend a third of our lives asleep, and not to be dramatic, but there’s a good chance that I spend a third of mine applying blush. It hasn’t left my side (or shall I say my cheeks) ...

Like, EEEK! But also, what supplements is she taking? That hair is thick as hell, and we're into it. Anyway, the nightmare woman in question is Yurei, and according to Japanese folklore, she's an ...

When beauty brand Shu Umeura sparks up a designer collaboration you can bet that the final result will fly off shelves faster than a blink of an eye (adorned in the line’s famous false lashes of ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Getting a good photo of yourself is a mix of practice and good lighting, but there’s hope for those ...

If your mother has ever yelled at you for not wearing sunscreen, I'm delighted to report TikTok's newest makeup trend is for you. Meet, W blush: the easy way to pull off summer's sunburnt beauty look ...