Content marketing is certainly the buzzword on everyone’s lips. In this digital age B2B marketers are required to engage with prospects more so. Harnessing the power of social media. Taking advantage ...

SMS is still one of the most popular ways to communicate. But is it a viable channel for B2B marketers? Alex Blyth investigates Given around half the UK population owns a smartphone, and the ...

There’s no law that says B2B messages must be turgidly written. They need warmth and humor, especially at this time of year. For one thing, making customers “a part of your company journey is the ...