After sitting atop Mount Olympus, a move to Palm Springs would be quite a letdown for anyone—especially for Zeus, a weather god and sender of thunder and lightning. That is the quandary BMW portrays ...

The ad is particularly clever in replacing the newspaper’s masthead with the phrase “The Best of Times.” It opens as a quiet ...

Car commercials, especially ones about performance cars, are usually filled with flashing lights, cool music, and fast-paced driving. The all-new BMW M2 has yet to drop officially, but that hasn’t ...

BMW India has named Contract Advertising India, part of the VML network under WPP, as its new creative agency, taking over ...

The agency will be responsible for managing both mainline and digital communications for the German luxury automotive brand ...

A TV spot for BMW has been banned by the Advertising Standards Authority (ASA) after the watchdog ruled that it promoted dangerous driving. The ad, broadcast last November, promoted the car brand’s ...

The appointment coincides with BMW India’s ‘Drive Your Match’ campaign, with creative duties moving from Rediffusion to Contract Advertising, while media remains with LodestarUM ...

The spot, which was created to promote the brand’s 1 Series model has been banned because it contained a voiceover that said: "Oncoming traffic is never dazzled and you can keep your hands on the ...

The agency will manage mainline and digital communications for the brand, including creative strategy, campaign development ...