Detective Pikachu hits theaters this Friday and the viral marketing campaign for the film is simply the best. This week, a “leaked” version of the film was tweeted out, but the link was really more of ...

Okay, so it’s not exactly a club Pikachu dances in, but what looks like a convenience store. (Although it is dimly lit and full of haze from a smoke machine.) And Pikachu isn’t dancing an already ...

Pikachu is often seen as an iconic character that transcends mediums. Much like Mickey Mouse or Bugs Bunny, it would be incredibly difficult to find a person who doesn't recognize the adorable ...

The sixth annual Pikachu Outbreak is taking place this week in Yokohama, Japan, and 2,000 dancing Pikachus have taken over the city. I spent a night surrounded by giant electric mice, and those who ...