Add Yahoo as a preferred source to see more of our stories on Google. The revitalization of the New Balance 550 sneaker continues with a new iteration hitting stores soon. After teaming up with Aimé ...

In celebration of the launch of the new colorways of the New Balance 550 at Foot Locker, New Balance has combined the worlds of sport and culture with a new campaign featuring brand ambassador and ...

New Balance’s best-selling basketball shoe is getting a worthy revamp. Shortly after Nike announced it would renew its partnership with late Lakers legend Kobe Bryant, New Balance’s 550 sneakers are ...

New Balance has made great progress in the basketball performance market in recent years. Now thanks partly to rapper Jack Harlow, the Boston-based brand is making headway in the lifestyle market.

The Taylor Swift effect has been in full swing this football season, with her Kansas City Chiefs boyfriend, Travis Kelce, returning to the Super Bowl this year. And if there is one thing Swifties can ...

The first game of the National League Wild Card playoff series between the San Diego Padres and New York Mets was a dud. The Padres pummeled the Mets 7-1 and need just one more win to advance. Padres ...

The New Balance 550 has taken the Internet by storm. But the sneaker is everywhere yet nowhere at the same time. “The NB550 actually came from Teddy. He pitched it,” Grondin said. “He found this ...

The New Balance 550 is a modern classic. And I say “modern classic” knowing full well the sneaker was introduced in 1989. After the sneaker’s initial run, it was all but forgotten in NB’s archives ...

Following a series of 991 styles previewed earlier this month, there are more New Balance releases from Aimé Leon Dore coming soon. Today, the New York-based fashion label previewed a trio of upcoming ...

New Balance is best known for its classic, retro styles — but an upcoming partnership with longtime collaborator Aimé Leon Dore might top them all. After the two brought back the brand’s 550 ...

The resurgence of the New Balance 550 is a bonafide zero-to-hero story. Since 2020, the underrated “Basketball Oxford” has become one of the brand’s most sought-after silhouettes, rising from ...

Expected to arrive in the coming months, the New Balance 550 “Hemp” sees the popular shoe reimagined with a full textile construction. Ditching the usual leather tooling, the New Balance 550 “Hemp” ...