LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...
Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...
Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...
The Lego Ideas Minifigure Vending Machine is a fun, nostalgic, and interactive set that’s perfect for adult fans. Priced at $180 and packed with 1,343 pieces, this build is more than just a display ...
INDIANAPOLIS (WISH)-The Brickworld LEGO Exposition will return to Indianapolis this weekend for its 16th annual show at the Indiana State Fairgrounds. The event will take place Saturday, March 14, ...
KALAMAZOO, Mich. — BrickUniverse, a touring LEGO fan experience, is making its first-ever stop in Michigan this weekend, bringing a celebration of creativity to the Kalamazoo County Expo Center. The ...
BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...