What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Business Insider won eight awards at the Native Advertising Institute's 2026 Branded Content Awards.

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

The Branded Content Production degree emphasizes interdisciplinary skills and is designed for students in marketing, media science, advertising, PR and film and television. COM professors Maura Smith ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local charity helps shape the ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...