If you ask most marketers what their loyalty program is for, the answer is almost always the same... driving repeat purchases through discounts and points. But there's a problem. When loyalty programs ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Dfinitiv today introduced SmartCXP AI™, a platform for loyalty programs to build and manage branded experiences in AI assistants, including ChatGPT and Claude. It is built on SmartCXP™ Cloud, the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

It's been proven that a strong, engaging loyalty program can deliver big wins for a brand and that consumers are loving loyalty programs more than ever. When it comes to internet households, 77%, are ...

In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

The art of building customer loyalty has changed from a slow, steady process to an immediate demand for relevant, personalized experiences, executives said Monday at the National Retail Federation Big ...