It's not Fiserv Forum's first rodeo. Well, this is strictly bull riding, but you get the idea. This weekend, PBR — Professional Bull Riders — will be bringing its premiere "Unleash The Beast" event to ...

Continuing from the “year of yeehaw,” professional bull riding is having a moment on TikTok. On PBR’s TikTok, which is nearing 3 million followers, many recent videos tap into viral trends and ...

FORT WORTH, TX (KDAF) – On May 8, the PBR World Finals will take over Cowtown Coliseum in Fort Worth. The PBR World Finals is the pinnacle of bull riding. It brings together the best riders in the ...

Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR's (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...

This June, Chevron and the Ariat Texas Rattlers will unite to host the second annual PBR Chevron Showdown presented by Ariat Texas Rattlers at the Ector County Coliseum. (Courtesy Photo) After the ...

The Professional Bull Riders’ Challenger Series is returning to the Toyota Center this fall, bringing world-class bull riders to Tri-Cities. The series will be in town September 5 and 6, and tickets ...