Shaun White, Snow League

Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White's Snow League Lines Up Hublot, Tiffany, Other Brands
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.
Shaun White's 'Snow League' Wraps Up With Two Japanese Champions
Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new, it drew in quite a bit of attention from athletes and the general population.
How To Watch Shaun White's Snow League Live
The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,
Shaun White’s new Snow League kicks off series in Aspen
Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.
Shaun White ‘thrilled’ by Snow League debut in Aspen, won by Japan’s Totsuka and Tomita
The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk Ski Area.
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.
Shaun White’s ‘Snow League’: 36 Athletes Launch Into First Competition This Weekend
White's competitive winter sports show, The Snow League, commences this weekend in Aspen with 36 athletes from around the world showcasing their snowboarding and
Shaun White’s The Snow League ready for world debut with inaugural Aspen event
The legend rides on. Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen, and it could spark a change in how
Shaun White’s new snowboard league to head to Aspen and mountain in China where he ended his career
After opening in Aspen, Colorado, next week, Shaun White’s new halfpipe league will travel to the mountain in China where he closed out his career at the 2022 Beijing Olympics.
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
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Sena Tomita and Yuto Totsuka Take Historic First Wins at The Snow League’s Debut at Aspen Snowmass
Sena Tomita (JPN) and Yuto Totsuka (JPN) made history by winning The Snow League’s inaugural event at Buttermilk at Aspen ...
The Gazette4d
Shaun White talks Snow League, SNÖBAHN and snowboarding with stop in Colorado
Shaun White is the most recognized name in American ... which naturally changes up the order of tricks that you have to do." The Buttermilk event features two full days of snowboard halfpipe ...