Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the ...

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, ...

Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing ...

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...