Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, ...

Imagine you're about to make a significant purchase for personal or business reasons—a decision involving considerable consequences and investment of time, effort, and money. Consider a scenario where ...