When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. If you want to increase user adoption of your CRM, it's important ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Effective customer relationship management (CRM) is essential in today's competitive business landscape. Two of the leading platforms in this area are HubSpot and Salesforce. Both offer comprehensive ...

A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs. Editor's Note: This article has been updated on May 16, ...