Conceptualised by Ogilvy, this film paints a future where AI grants more leisure at work. It opens with a young man at the library, he hears news on AI dominating coding jobs—relevant to the industry ...

While every brand sought to capitalize on Valentine's Day by making consumers believe that love was in the air, Cadbury 5Star aimed to break the clutter and position itself as a brand that resonates ...

New Delhi: Cadbury 5 Star has released a new Valentine’s Day campaign that marks a shift in its long-running anti-Valentine’s positioning, with the brand announcing it will sponsor one million dates ...

Every Valentine’s Day, while most brands lean into romance, Cadbury 5 Star does the exact opposite. Last year, 5 Star executed its Destroy Valentine’s Day campaign by encouraging ‘uncles’ to hijack ...

The annual parade of overpriced chocolates, cringe-worthy couple selfies and enough red hearts to make even Cupid gag is around the corner. Just when Ad Nut thought there was no escape, Cadbury 5 Star ...

If Flipkart sponsoring the Namibia national cricket team was a masterstroke, 5 Star chocolate’s quirky association with the Scotland national cricket team has shown that there are many ingenious ways ...

Over the past few years Through a series of innovative strategies, 5Star has positioned “doing nothing” as the new symbol of self-care and mental well-being. The brand has tapped into the zeitgeist of ...