While every brand sought to capitalize on Valentine's Day by making consumers believe that love was in the air, Cadbury 5Star aimed to break the clutter and position itself as a brand that resonates ...

New Delhi: Cadbury 5 Star has released a new Valentine’s Day campaign that marks a shift in its long-running anti-Valentine’s positioning, with the brand announcing it will sponsor one million dates ...

The annual parade of overpriced chocolates, cringe-worthy couple selfies and enough red hearts to make even Cupid gag is around the corner. Just when Ad Nut thought there was no escape, Cadbury 5 Star ...

Every Valentine’s Day, while most brands lean into romance, Cadbury 5 Star does the exact opposite. Last year, 5 Star executed its Destroy Valentine’s Day campaign by encouraging ‘uncles’ to hijack ...

Over the past few years Through a series of innovative strategies, 5Star has positioned “doing nothing” as the new symbol of self-care and mental well-being. The brand has tapped into the zeitgeist of ...

If Flipkart sponsoring the Namibia national cricket team was a masterstroke, 5 Star chocolate’s quirky association with the Scotland national cricket team has shown that there are many ingenious ways ...