India's per capita chocolate consumption is ∽1/10th of the UK/US markets. Mondelez India launched Cadbury Silk as a premium chocolate offering under the brand of Cadbury Dairy Milk (CDM) in 2010, to ...

Mondelez International has added to its Cadbury Dairy Milk range in South Africa with the launch of the "premium" line Silk. "Cadbury is always looking to bring excitement to the chocolate category ...

Cadbury Dairy Milk Silk has rolled out a campaign for Valentine’s Day, with an aim to give couples unforgettable love tips to make the day a memorable one. Conceptualised by Ogilvy, the film showcases ...

Cadbury Dairy Milk Silk has, for over a decade, positioned itself as a premium chocolate and has become the second biggest chocolate brand in India. Positioned as an indulgent treat to be enjoyed with ...