My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...

ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

“Cut!” barks the director, and chaos erupts at a film studio in Los Angeles. Actors rush off to change their costumes, while crew members scramble to arrange new props. It is only the second day of ...

With micro-short dramas, however, the content has traversed these traditional markets to reach even North America, marking a ...

“They really captivate you. It's like they are filling a natural need for high drama," says Zhou Yuan, founder and CEO of the Beijing-based vertical film production house Content Republic. By Mathew ...

What started as bite-sized entertainment for mobile-native audiences in China could now rewire the global content economy and marketers are quickly waking up to its commercial power. China's ...

Micro dramas are coming for the content crown, with their short, snappy clips and irresistible cliffhangers. See details.

In the 2025 Oscar Best Picture winner “Anora,” a destitute sex worker seeks to escape her straitened circumstances by marrying into wealth, only to see her dreams crumble — an inversion of the classic ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up In recent years, short dramas (mini TV series) ...