This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...
Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...
Coca-Cola is ringing in Chinese New Year (CNY) in Singapore and Malaysia with a new cross-border anthem, featuring Malaysia’s ...
The Coca-Cola Company has created a new chief digital officer role as part of a broader leadership reshuffle aimed at ...
Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...
The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...
The Coca-Cola Company has appointed Phuong Nham as regional marketing director for ASEAN and South Pacific. Nham most recently served as Chief Marketing Officer at Global Mind Agriculture, and prior ...
Coca-Cola Earnings: Productivity Gains and Sharper Focus on Marketing Efficiency Lift Margin Outlook
Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...
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