Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

The Coca-Cola Christmas advert has left viewers unsettled due to a dystopian AI twist on its iconic truck sequence. The soft drinks giant has unveiled its festive ad as part of the flurry of seasonal ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade.

Coca-Cola has revealed it worked with Los Angeles-based AI studio Secret Level on a generative AI advert for the festive season. The company trialled AI for its 2024 ad, which was met with criticism ...

Coca-Cola is doubling down on using artificial intelligence in its festive annual ad, despite backlash over the move a year ago. Last November, outraged buyers accused the soft drink company of ...