Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...

Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for ...

In early November, Coca-Cola unveiled its latest iteration of its yearly holiday commercial. The minute-long spot features an ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Two graduate students from RIT’s School of Film and Animation are representing the university as finalists in the 2024 Coca-Cola® Refreshing Films (CCRF) program. Lou Duchin, a film and animation ...

Coca Cola is arguably one of the most famous brands in the world, instantly spotted by its iconic red packaging and swirly, white font. Of course, over the years, as the company launched new versions ...