Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

NEW YORK ? A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand?s biggest sports ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...

Imagine being prescribed Coca-Cola by your doctor. Weird, isn't it? Not really; the drink was invented by a pharmacist and ...

Cola, alleging the beverage giant exploited his likeness in a commercial. Filed last week, the lawsuit claims Coca-Cola ...

Crowd-favourite Diet Cherry Coke will once again grace shelves permanently, as the Coca-Cola Company confirms its return.