Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

There's more to the difference between zero sugar and diet sodas than just the same. And it's not just the tastes that are ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

Coca-Cola is more than just one delicious soda. The company is opening its vault to bring back an iconic drink, so you'll ...

What happens when a 130-year-old company shows it can still adapt on the fly? Coca-Cola's September turnaround and margin ...

Coke Zero was clearly well-prepared to cap off its long college football marketing season by scoring with Crimson Tide fans. Immediately following the team’s 42-14 defeat of Notre Dame in the BCS ...

The revived spicy cola with a new look and more caffeine hits shelves this month in select markets, with a national rollout ...