Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied.

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Years ago I received a special game for Christmas. Each player got a sheet of advertising slogans which could be torn off and, with the application of the tongue, the individual slogans could be made ...

The word slogan comes from Scottish Gaelic and means “battle cry”. A slogan -or slogan- is a phrase that identifies a product or service. This phrase is one of the most powerful elements of marketing ...

The automotive library here at Autoblog is vast, spanning from the 50’s to today. Sometimes it’s hard not to sit and The automotive library here at Autoblog is vast, spanning from the 50’s to today.

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Charismatic ad man and designer George Lois, a king of 1960s magazine images and ad slogans, has died. He was 91. He died peacefully in his sleep on Friday at home in Manhattan, said his son, ...