Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

The report outlines strategies that have led to higher participation in reuse, recycling and waste reduction programs.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Consumer centricity is an oft-cited best practice for retail services and marketing, and sustainability outreach is no different. To effectively encourage environmentally conscious consumer behavior, ...