Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

Onboarding new AI hires calls for context engineering - here's your 3-step action plan ...

AI-ready data is a conscious choice, and the organizations that lead the era of AI will be those that treat data as a strategic asset and culture as a force multiplier.

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

As enterprises push AI into production, they're encountering a fundamental constraint: general-purpose models lack the real-time operational context that enterprise decisions require.

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Contextual AI launched Agent Composer, an enterprise AI agent and RAG orchestration platform designed to automate complex ...