There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads. In preparation for the cookieless future, ...

Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their ...

In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of ...

The following is a guest post by Elizabeth Brennan, head of advertiser strategy at publisher data platform Permutive. Opinions are the author's own. Attribution is a sticky subject at the moment.

Preparing for the end of browser cookies can become daunting for brands. Firefox and Safari browsers already block third-party cookies. Google Chrome will do the same by 2022. Despite the challenges ...

Cookies have been around for decades. In the mid-1990s, advertising cookies were created to collect data on users so that advertisers could place targeted ads on screens. These cookies did not focus ...

As we hurtle towards a world without third-party cookies, contextual advertising solutions have resurfaced as one of the top methods advertisers will explore. What was old is new again - the ...

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising ...

We are creatures of habit. When we are told our habits will have to change, it’s understandable we might put off adapting “till tomorrow.” March 2021 spelled the end of putting off evolving workflows ...

Advertising technology (adtech) companies have historically relied on cookies heavily. The Trade Desk, for example, used data from cookies to suggest where advertisers should place ads. PubMatic also ...