The public reaction to Cracker Barrel’s new logo was swift and fierce, with many long-time patrons voicing a sense of betrayal at the removal of the familiar “Old Timer” or “Uncle Herschel” imagery.

Cracker Barrel announced it will scrap its new logo after backlash from customers and President Donald Trump. The company's stock rose in after-hours trading in the heels of the announcement. Earlier ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Check out the latest Cracker Barrel Old Country Store Inc. (CBRL) stock quote and chart. View real-time stock prices & the company’s financial overview to help with your trading & investment.

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...