According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to convince an existing customer to make a repeat purchase than you are to convince a totally new customer to make ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing efforts are often heavily tied to the goal ...