Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...

Ulta Beauty has been making a strong push into K-Beauty, and it appears to be paying off. CEO Kecia Steelman said that K-beauty is driving sales and bringing in new customers. The company inked ...

This article on mini beauty products is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis ...

Paieg DeSorbo is the latest star raving over Saie's clean beauty products. Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is ...