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‘Kuch meetha ho jaaye’: When adman Piyush Pandey remembered campaigns that won a billion hearts
Piyush Pandey was born in Jaipur, Rajasthan, on 9 April 1955. He rose through the ranks of the advertising world, starting as a client servicing executive at Ogilvy & Mather in 1982, and eventually ...
Ogilvy & Mather, Mumbai, won Gold at the IPA Effectiveness Awards for Cadbury Dairy Milk’s seven year-long ‘Kuch Meetha Ho Jaaye’ campaign. The case also won a special award for ‘Best Use of Insight’.
Cadbury India has unveiled a new campaign that continues with the brand's 'Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather, the campaign revolves around the theme of 'Pay Day', which is ...
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