Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

At a recent teaching conference in Richmond, Virginia, a session on “design thinking” in education drew a capacity crowd. Two middle-school teachers demonstrated how they had used the concept to plan ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...