Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

Better Business Advice recognizes Mailchimp as one of the most comprehensive digital marketing platforms available today. In evaluating marketing tools for effectiveness, flexibility, and scalability, ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...