Not only are the leaders of the energy space—Red Bull, C4, Monster, Rockstar and others—helping fill the retail pipeline with compelling new arrivals, but a new breed of energy players is taking ...

The new limited-time flavor is ushering in summer vibes early at select locations.

Add Yahoo as a preferred source to see more of our stories on Google. Monster Energy is starting off 2026 strong—and with a new flavor. Word on the street is that the fan-favorite energy drink brand ...

Caffeinated beverages are driving much of the ongoing beverage boom, said Mark Wasilefsky, head of restaurant franchise finance at TD Bank. “I don't think there's any stop to that. I think the market ...

Boost is accelerating growth in the fast-moving energy category with the launch of three new SKUs, responding directly to ...

Joining the now ten-strong Monster Juiced line-up, Viking Berry marks the latest NPD from the Coca-Cola-owned brand since the ...

Nichols is accelerating its expansion in the energy drinks category with the launch of Vimto Energy Tropical Cooler, a new flavour designed to drive the rate of sale and unlock incremental growth ...

Experts discourage regular consumption of energy drinks. High caffeine content paired with the supplemental ingredients in ...