Borchers, a devotee of both the Fitbit and the Apple Watch, says the Fitbit watch is more oriented toward getting people moving. "The main goal is steps. You might hear people talking about 'getting ...

Google could be preparing a new fitness tracker that fills the gap between the screen-free Fitbit Air and the more capable ...

The future of Fitbit has been subtly, and not so subtly, revealed in recent days. Following the launch of the Pixel Watch 3, Google announced this was the future of Fitbit smartwatches — not a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Long before the days of everyone and their mother owning a smartwatch, an Oura Ring, or a WHOOP, ...

Google has confirmed that Fitbit as a brand will no longer be making new smartwatches, with the Pixel Watch series taking over that form factor going forward. The last set of Fitbit smartwatches ...

Google is denying a recent report that it is no longer making Fitbit smartwatches. A company spokesperson told Ars Technica today that Google has no current plans to discontinue the Fitbit Sense ...

Wearables brand Fitbit is introducing a new slate of tools and technologies focused on health and wellness, including a new smartwatch, a smart scale, fitness-centric headphones and a premium ...

In last week’s column I mentioned that – for the time being at least – I’ve switched from Android to iPhone and, because iPhone doesn’t support my Pixel Watch, I’m now wearing an Apple Watch ...