Corona Extra is striving to evolve the “Find your beach” tagline that the brand has been using since 2010. Two TV spots and out-of-home advertising aim to strengthen the connection between the ...
I recently re-read a favorite, famous piece by Zadie Smith, “Find Your Beach” (The New York Review of Books, October 23, 2014). The topic is a Corona ad placed on a billboard in Manhattan and the ...
Corona Extra is expanding the Corona mindset to surprising places this fall with a new ad campaign that goes beyond the beach. The debut TV spot, dubbed “Moments,” features a montage of scenes with ...
Corona Extra is launching the next generation of its "Find Your Beach" effort, extending the "Corona Beach" from a physical place to a state of mind. The first spot, "Flight," debuted June 2 during ...
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