LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their market segmentation strategy for a sporting goods store ...
Your business serves a wide range of customers with unique interests and needs. One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead ...
The good news: according to Circle Research, 91% of B2B marketers segment their market. The not-so-good news: 81% rely on firmographics. Not so good because firmographics are the business equivalent ...
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