At Photokina 2016, Fujifilm did something many Fuji shooters had been eagerly anticipating: they announced a camera with a sensor larger than APS-C size. What was surprising about this announcement ...

Ahhh… to have Medium Format in a rangefinder-styled body sporting 50mp that costs a few thousand dollars less than the original GFX 50S”¦ Now that is the promise ...

Fujifilm has launched some truly excellent products in the past 10 years. Seeing the company’s trajectory, you noticed how there were a few misses, but largely, they managed to find their footing ...

The body of the GFX 100S II is nearly identical to those of last generation’s GFX 50S II and GFX 100S, with the exception of a different texture on the rubber grips. The texture has been inherited ...